Emojis have become more than just communication tools. They’re now an essential part of user experience and design, helping brands connect with their audiences in new and exciting ways. But how does it work? 🤔 This post will explain how emojis can make your digital products more engaging, easier to use and much more fun for your users.
Emojis are a visual tool. When you use emojis, it's easier for users to understand what you want them to do or where they should click next on a site. For example, if you wanted a user to press a link, you could use the pointing emoji 👉 rather than writing ‘click this link’
Emojis can also express different emotions and help the user to understand how they should react to what they are seeing 😁😔😡🥶
Emojis make users happy. In research around the human brain 🧠 and emojis, scientists👩🏽🔬 say that our brains respond in the same way when someone smiles at us in real life, as when we look at a smiley face emoji 😊
Emojis can also be used to build good relationships with users, especially the younger generation. They find emojis more relatable and are more likely to engage with them 🙌
Emojis can help make a brand more approachable and can even help to make your content more engaging 🙀
According to research on emojis by the University of Cambridge Computer Laboratory 🎓💻 , social media posts that include emojis get shared a lot more than those that don't.
Using an emoji in the interface of an app or website makes the interface feel more human 👨🏼. It makes it feel like you're talking to a person, not an app with computer-generated responses 🤖. It also helps you connect with your audience and give them a sense of familiarity, which builds trust and loyalty! 🤗
In short, emojis are fun! And it's something that everyone likes - that includes brands.
The emoji you use today won't be the same emoji that you use in five years’ time. Emojis are going to evolve, so keep up to date.
As a designer🧑🎨 it's important to take note of how emojis are used. Think about what they mean in the context of your design, but mostly, just have fun with them! 😸
Emojis are a method of communication that will only keep evolving. It’s important to keep up with the latest trends so that you can create engaging user interfaces and make your brand more approachable, accessible and fun. (Did I use too many emojis in this article? Yes. Do I care? 👎)
