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Swindon Borough Council launched the "Switch On to Swindon" initiative to attract businesses and residents to the region, promoting its economic growth and community appeal. As the campaign entered a new phase, the council recognized the need to refine and expand its online presence to effectively reach a broader audience. They approached Fluff Software to help build an adaptable, user-friendly platform that would serve as the digital cornerstone of the campaign.
The "Switch On to Swindon" initiative had a significant impact on the region, with a diverse array of stakeholders invested in its success, including local businesses, potential residents, and the wider community. The challenge was to create a website that could cater to these varied audiences, offering them tailored content while maintaining a cohesive, user-friendly experience.
Given the dynamic nature of the campaign, the website also needed to be flexible and scalable, allowing for updates and new content to be added as the initiative evolved. The council required a platform that could grow with the campaign, adapting to new developments and feedback over time.
In the early stages of the project, our team at Fluff Software focused on thorough research and discovery. We held a series of kickoff meetings with all key stakeholders to identify priorities, success metrics, and potential challenges. Understanding these elements was crucial for developing a strategy that aligned with the goals of the campaign.
Our designers and UX researchers conducted market research and user interviews to gain insights into the needs and expectations of the website's diverse audiences. This research informed the creation of user personas and a content hierarchy that would resonate with each group, ensuring that the website's structure was intuitive and accessible.
The next step was to develop a clear, friendly, and informative tone-of-voice that would communicate the campaign’s messages effectively. We focused on crafting a narrative that would appeal to businesses looking to invest in the region, as well as residents considering Swindon as their new home.
With the foundational research and planning complete, we moved into the design and development phase. Given the number of stakeholders involved, it was important to keep everyone engaged throughout the process. We scheduled regular catch-up sessions and key sign-off points to gather feedback and make iterative improvements.
Prototyping played a crucial role in this phase. High-fidelity prototypes allowed stakeholders to interact with the design before development began, providing a tangible sense of how the final website would function. This approach facilitated faster development and ensured that the end product met everyone’s expectations.
We also worked on refining the initiative’s branding for the digital space. This included updating the logo and other visual elements to ensure they were optimized for online use, enhancing the overall user experience.
For the website build, we chose Webflow as the platform. Webflow was ideal for this project due to its flexibility and ease of use, allowing the council's team to manage content updates without needing technical expertise. The platform's responsive design capabilities ensured that the website would perform well across all devices, an essential feature given the wide audience the site needed to serve.
The new website for the "Switch On to Swindon" initiative launched successfully, providing a strong digital foundation for the campaign's ongoing efforts. The platform has been praised for its user-friendly design, which effectively caters to the needs of businesses, residents, and other stakeholders.
The website's flexible architecture allows for seamless updates, ensuring that the platform remains current as the campaign evolves. The council has been able to easily add new content and features in response to feedback, demonstrating the scalability of the solution we delivered.
By providing a clear, informative, and engaging online presence, the website has become a vital tool in promoting Swindon as a desirable location for both business investment and residential growth. The collaborative approach we took with the council and other stakeholders ensured that the final product met the campaign’s goals and exceeded expectations.
The "Switch On to Swindon" website project showcases Fluff Software’s ability to deliver dynamic, scalable digital solutions that meet the complex needs of multi-stakeholder campaigns. By focusing on user experience, flexibility, and ongoing collaboration, we helped Swindon Borough Council create a platform that will continue to support their efforts in attracting businesses and residents to the region.
At Fluff Software, we pride ourselves on our ability to adapt to the unique challenges of each project, delivering outcomes that align with our clients’ visions and drive their initiatives forward.
