Fairwood Lakes Holiday Park, nestled in the heart of Wiltshire, is a family-friendly destination known for its picturesque surroundings, luxury lodges, and abundant outdoor activities. To further enrich the experience for their guests, particularly families with children, Fairwood Lakes sought to introduce an engaging activity that would encourage exploration of the park’s natural beauty. They turned to Fluff Software to develop a bespoke Huntly app quest that would captivate young explorers and add value to the overall holiday experience.
Fairwood Lakes Holiday Park offers a serene and scenic environment that is perfect for relaxation and outdoor fun. However, the team at Fairwood Lakes recognised an opportunity to enhance the experience for their younger visitors, providing them with a structured way to explore the park while keeping them entertained and active.
The challenge was to create an activity that not only highlighted the park’s beautiful surroundings but also encouraged family bonding and exercise. The activity needed to be easy to access, fun for children, and beneficial for parents looking to balance relaxation with engaging their children in outdoor play. Additionally, Fairwood Lakes wanted to use this new offering to encourage repeat visits by adding unique value to the guest experience.
We collaborated closely with the team at Fairwood Lakes to develop a custom Huntly quest that was perfectly aligned with the park’s ethos of outdoor enjoyment and family-friendly fun. The quest, launched in September, was designed to take families on an interactive adventure around the park, encouraging them to explore its most beautiful and hidden spots.
The quest features a series of challenges and hidden treasures that children can discover as they journey through the park. Each completed task unlocks a unique digital badge, with the ultimate goal of earning the exclusive Fairwood Lakes badge, which serves as a memorable keepsake of their adventure. The quest was carefully crafted to ensure that it was not only enjoyable but also promoted physical activity and family interaction.
One of the key advantages of the Huntly app is its accessibility. Families can easily download the app upon arrival or even before their visit, making it a seamless addition to their holiday plans. The app’s user-friendly interface and engaging content ensure that children remain entertained throughout their stay, while parents appreciate the structured activity that complements the park’s relaxing environment.
The introduction of the Huntly quest at Fairwood Lakes Holiday Park has been met with great enthusiasm from guests. Children have embraced the digital adventure, eagerly exploring the park and collecting badges as they go. The quest has successfully encouraged families to discover all that the park has to offer, from its serene lakeside walks to its secluded picnic spots.
The quest has also proven to be a valuable tool in promoting family bonding. Parents have shared positive feedback about the way the quest engages their children, allowing them to participate in a fun, educational activity while enjoying quality time together. The physical activity involved in the quest also aligns with the park’s commitment to promoting a healthy, active lifestyle.
From a business perspective, the Huntly quest has added significant value to the guest experience at Fairwood Lakes. The unique, interactive activity has helped to differentiate the park from other holiday destinations, encouraging repeat visits and fostering a loyal customer base. Families who have completed the quest often share their experiences on social media and recommend the park to friends, further enhancing Fairwood Lakes’ reputation as a premier family holiday destination.
The custom Huntly quest at Fairwood Lakes Holiday Park exemplifies how digital tools can enhance the guest experience at visitor attractions, particularly in family-oriented environments. By creating a fun, engaging, and educational activity that aligns with the park’s natural surroundings, Fluff Software has helped Fairwood Lakes offer a unique value proposition that resonates with both children and parents.
At Fluff Software, we are proud to have collaborated with Fairwood Lakes to create a solution that not only entertains but also promotes exploration, family bonding, and physical activity. This project underscores our commitment to developing innovative, tailored solutions that enhance visitor experiences and drive business success in the tourism and hospitality sectors.
